The first line of clothing from Jill McGowan, Inc. was a series of white shirts. This line was inspired by her work as a patternmaker in the men’s shirt industry.

After comparing her work on men’s shirts to women’s clothing of equal price, she realized the genuine need to improve the standard of women’s clothing.

Jill’s shirts and seasonal collections are now available in over 300 speciality stores around the country and her work has been featured in several publications including Women’s Wear Daily, Harper’s Bazaar, the New York Times, Victoria, Real Simple, Rescue and More magazines, and the online fashion site: Daily Candy.

Her shirts have been worn in many feature length films, and the television shows SportsNight, What Not To Wear and Martha Stewart. Jill McGowan was selected as one of the fashion innovators for the television show, Main Floor, sponsored by Cotton, Inc.